Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024.
The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors place bets on several games per week. A substantial 76% of respondents reported betting at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%.
Furthermore, the betting activity is distributed across various competitions:
- 57% of bets are placed on Champions League and European tournaments.
- 54% of bets are placed on national league season games.
- 48% of bets are placed on national tournaments or friendlies.
- 46% of bets are placed on national cup games.
Euro 2024 Betting Trends
The upcoming Euro 2024 tournament is generating significant interest among bettors, with 84% planning to wager on the event, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, which is cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
Despite the enthusiasm surrounding betting, many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. The insights highlight the need for personalized and relevant communication to retain customers and enhance their betting experience.
An Optimove spokesperson stated, "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value."
Looking ahead to Euro 2024, the spokesperson added, "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
In conclusion, the insights from Optimove offer a valuable perspective on the betting landscape and emphasize the importance of strategic marketing in fostering long-term player engagement and loyalty.