As Formula 1 continues to expand its global footprint, plans are in motion to potentially include a 12th team by 2026. Currently, General Motors' Cadillac brand has been given the green light to enter as the sport's 11th team, adding a new dimension to the grid.
Cadillac's Entry into Formula 1
The process for Cadillac's inclusion was spurred by a manufacturer-led proposal from Michael Andretti, a notable name in motorsports. His bid evolved significantly, adapting to the stringent criteria required by the FIA, the governing body of Formula 1. According to FIA President Mohammed Ben Sulayem, "They came up with a power unit. They ticked the boxes there. And we couldn't say any more no to them."
Andretti's initiative was the only one among four proposals in the second stage to be forwarded for commercial considerations by Formula 1. Other notable bids, including those from Rodin Cars and the Hitech team, which had backing from businessman Vladimir Kim, did not make it past the selection process.
The Prospect of a 12th Team
The FIA has long had a provision for expanding the grid to 12 teams. Reflecting on this potential, Ben Sulayem stated, "Why not? It's about doing the right thing. So why do we have an option of 12 if we are going to say no, no, no?" His comments underscore the organization's openness to growth, especially considering the logistical and commercial benefits a 12th team could bring to the sport.
Despite administrative challenges, the move to welcome Cadillac has been largely celebrated. Ben Sulayem expressed optimism, noting, "With me, it is very clear it is a win for everyone with the 11th team."
Formula 1's Global Popularity
As Formula 1 gears up for possible expansion, the sport's popularity is on a noticeable upswing, particularly in regions like the Middle East. This area now features prominently on the F1 calendar, with four races each season taking place here. Abu Dhabi's Yas Marina Circuit continues its role as the host for the season's final race, a testament to the region's increasing significance in the sport.
Saudi Arabia's engagement is especially noteworthy. The nation experienced an 11% spike in female interest from the previous year, and Jeddah's inaugural race in 2021 marked a milestone in the country's motorsport history. Furthermore, the ongoing sponsorship by Saudi energy titan Aramco for both Aston Martin and the broader Formula 1 sport highlights the deepening ties and investment within the region.
The sport's appeal is also broadening demographically. Jon Stainer from Nielsen Sports observed, "New sponsor categories are opening up. We're seeing a significant shift in the brands engaging in the sport attracted to this changing fan demographic." A burgeoning interest from the 50-69 age bracket, as captured by Nielsen Sports data, reflects an expanding audience base.
Scrutiny and Competition
Even as Formula 1 marches towards expansion and growing popularity, it is not without scrutiny. The U.S. House of Representatives Judiciary Committee is currently probing potential "anticompetitive conduct" within the sport. While the specifics of the investigation remain focused on governance, Ben Sulayem commented, "I had a meeting with them and I was questioned. I have nothing to hide. I'm an elected president, you know... based on governance and democracy and transparency."
As the landscape of Formula 1 continues to evolve, with more teams potentially joining the ranks and an ever-growing global fanbase, the sport seems poised for an exciting future. The inclusion of Cadillac, along with potential further expansions, marks a significant step in the sport's development, ensuring it maintains its position as one of the world's premier racing competitions.