The Los Angeles Kings have unveiled a new logo inspired by the iconic 1990s Gretzky era. This updated emblem aims to merge the team’s storied past with its forward-looking aspirations. Wayne Gretzky's tenure with the Kings has undoubtedly left an indelible mark on the team's branding, and this new logo is a testament to that legacy.
A Bridge Between Eras
The centerpiece of the redesign is the revived "Chevron" design from the Gretzky era, signifying a bridge between historic moments and future ambitions. Prominently featuring "Los Angeles" at the top, the logo also includes an updated version of the original 1967 crown. This thoughtful blend encapsulates the franchise's rich history and its evolution over the years. The redesigned logo is a reimagining of elements from the early 90s jerseys, resonating with both long-time fans and newer supporters.
Reimagining Tradition
Replacing the former logo introduced in 2008, this new design has been in the works for two years. The redesign process was extensive and involved significant collaboration, with Luc Robitaille highlighting the collective effort from all stakeholders. "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," Robitaille remarked.
A Collaborative Effort
The design process included feedback from past and current players, ensuring that the new logo honors the past while resonating with today's audiences. "This evolution is rooted in our 57-year history and embraces the elements of our eras," Robitaille added. The thorough approach affirms the franchise’s commitment to both heritage and innovation. Kelly Cheeseman also expressed immense pride in the organization’s collective effort, saying, "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us."
Launch Event
The eagerly awaited new logo will be available for purchase starting Friday, June 21. Fans can get their hands on the new merchandise at the Team LA Store located in the Crypto.com Arena. This launch is more than just an opportunity to buy new gear; it is a celebration of a fresh chapter in LA Kings history. With the fusion of classic and modern elements, the new design aims to resonate deeply with fans, both old and new.
As the Kings introduce this emblematic rebranding, they not only honor their past but also embrace the endless possibilities of their future. The new logo serves as a tangible reminder of the franchise’s remarkable journey and its unwavering commitment to excellence. This initiative underscores the significance of tradition while paving the way for future innovation, ensuring that the spirit of the Kings remains vibrant and relevant for years to come.
Quotes
"This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Luc Robitaille. "This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
Kelly Cheeseman shared the organization's excitement, stating, "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us."
The new logo, embodying a bridge between the past and future, a blend of tradition and innovation, and an inclusive design process, sets the stage for what promises to be an exciting new era for the Los Angeles Kings and their loyal fanbase.