Atlanta Hawks' Broadcast Returns to Peachtree TV
In a nostalgic homecoming, the Atlanta Hawks are set to rekindle their relationship with Peachtree TV, resuming broadcasts on the network after an almost three-decade hiatus. Starting January 12, 2024, Peachtree TV will become the new Friday night destination for Hawks fans, showcasing every game for the remainder of the 2023-24 NBA season—with the exception of the March 8th game. Instead, viewers can look forward to the matchup against the New Orleans team scheduled for March 10th.
The historical context of this partnership is significant, as the Hawks games were previously aired by WPCH from 1972 until 1994 and WANF from 1986 to 1993. This marks a full-circle moment for the team and its broadcast partners, promising to reignite the passion of long-time supporters and attract new fans alike.
In an exciting twist, the first two games under the new agreement will be simulcast live on both Peachtree TV and WANF, offering fans multiple platforms to cheer on their team. Additionally, the coverage will extend beyond traditional television, as live Hawks games will also be available through major cable and satellite services, as well as various Gray TV stations throughout Georgia and Alabama.
Production and Commentary Team
The broadcast will not only feature the high-flying action on the court but also the insightful commentary of the Bally Sports Southeast production team. The voices of Dominique Wilkins, Bob Rathbun, and Tabitha Turner will guide viewers through each play, providing expert analysis and color commentary. Furthermore, Baillie Burmaster, the Sports Director from WANF, will lend her talents to the broadcasts, enhancing the viewing experience with her contributions.
Fans can anticipate a thrilling lineup of Friday night matchups, including games against formidable opponents such as the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These encounters promise to deliver the intensity and excitement that NBA enthusiasts crave.
Peachtree TV's Ongoing Commitment to Basketball
Peachtree TV's dedication to basketball is evident, having broadcasted the College Park Skyhawks since 2019. This ongoing commitment to the sport underscores the network's role in bringing top-tier basketball entertainment to audiences in the region.
Recent On-Court Challenges
Despite the celebratory news of the broadcasting deal, the Hawks have faced recent on-court challenges. A significant lead was squandered in a disappointing second-half performance against the Sacramento Kings. Key players Dejounte Murray and Bogdan Bogdanovic found themselves struggling to contribute, adding only two and three points respectively after halftime.
The statistics paint a stark picture: the Hawks managed a mere 28.9 percent from the field and a disheartening 21.7 percent success rate from beyond the arc in the latter half of the game. Such figures highlight areas that require immediate attention if the team is to bounce back and fulfill its potential.
Industry Reactions to the Broadcast Deal
Andrew Saltzman, an executive associated with the Hawks, expressed his enthusiasm about the new broadcasting arrangement. "It provides fans a new, complimentary way to view the games," Saltzman remarked, emphasizing the additional value this deal brings to the fan experience. He continued to share his excitement and gratitude, stating, "Thank you to Peachtree TV and Gray TV," acknowledging the collaboration that made this venture possible. Saltzman believes that "This partnership will benefit the Hawks' local fan base," ensuring greater accessibility and engagement.
Erik Schrader shared similar sentiments, highlighting the inclusive nature of the deal. "Bringing the Hawks back to broadcast television provides accessibility to all fans," he noted, reinforcing the importance of reaching a broader audience. Schrader also pointed out the potential for growth, saying, "There's an opportunity for engaging new audiences and catering to long-time supporters."
Looking Ahead
On the coaching front, Quin Snyder has called for "Better execution and a collective approach," signaling a need for strategic improvements. Clint Capela echoed these concerns, voicing the team's frustration and underscoring the urgent need for a tactical shift. As the Hawks prepare for their upcoming televised games, they will undoubtedly aim to address these issues and showcase a stronger, more cohesive performance.
With the return to Peachtree TV, the Atlanta Hawks are poised to write a new chapter in their storied history, one that connects past traditions with future ambitions, all while delivering the excitement of NBA basketball directly into the homes of their dedicated fan base.